Jimmy Jitaraphol revealed that he still had not seen Sea Tawinan’s viral Calvin Klein campaign when the pair appeared together at a L’Oréal Paris event in Bangkok on August 14.
Sea’s Calvin Klein Fall 2026 photos had already taken over social media, but the campaign apparently remained a surprise even to his on-screen partner.
During a media interview at the L’Oréal Paris Infallible Laque Resistance Nude Edition Café, Sea confirmed that the project had been kept secret. He said he had not told anyone at GMMTV about the campaign before its release.
When reporters asked whether Jimmy had known, he shook his head and replied, “I had absolutely no idea.”
The questions then turned to Jimmy’s opinion of the finished campaign—but he said he still had not seen the photos as of August 14.
According to Thai entertainment outlet NineEntertain, Jimmy explained that his phone had gone missing and then broken, leaving him disconnected from social media for several days. He added that no one had told him about the campaign during that time.
As reporters expressed disbelief, Jimmy continued the exchange more playfully, joking that he had heard no news from the outside world and had nearly withdrawn into seclusion to become a monk.
Sea also shared more about preparing for the campaign. Despite speculation that he had been secretly training for the revealing shoot, he said the physique seen in the photos came from his regular workout routine rather than a special intensive program.
He acknowledged taking some time to decide whether to accept the project, but said he already liked Calvin Klein before the opportunity arose.
Sea had seen the enthusiastic response to the photos and joked about fans moving from the protective “Mommy” side of his fandom to the “Girlfriend” side. He declared that his goal was to eventually convert them all.
The actor added that his family liked the finished campaign and were happy for him. He described the opportunity as an honor and thanked the campaign’s production team and GMMTV for their support.
Released on August 11, Sea’s first Calvin Klein campaign across Asia was photographed by Ren Haihua. The Fall 2026 campaign presents the brand’s updated underwear collection under the concept “Confidence Starts Underneath.”